Shifting Transatlantic Demand Redefines European Summer Tourism Trends

Airlines in Portugal and the United Kingdom are reporting a softening in transatlantic flight bookings for the 2026 summer season. Travelers are increasingly moving away from crowded hotspots in favor of authentic, meaningful experiences.

New travel fees, such as the UK’s ETA hike, are influencing destination choices for visitors to Italy and Spain. HPC Consultancy can help its clients in the travel and tours sector adapt to these changing booking patterns. We offer data-driven insights to help tour operators and hotel groups pivot their marketing toward "anti-tourist" trends, focusing on sustainable and curated travel packages that maximize visitor satisfaction.