2026 Chinese New Year Sees Shift Toward Private, Customised Travel

Surveys of the 2026 Chinese New Year "travel rush" show that 87% of agents expect market growth, with a marked preference for independent, niche travel over traditional tour groups. Thailand, Singapore, and Russia remain the top destinations for Chinese travelers.

HPC Consultancy helps travel businesses adapt to the "value-conscious" traveler of 2026. We provide data-driven surveys and operational support to help you offer the personalized, high-depth cultural experiences that today's Asian travelers demand.