Business 360° reported on 18 October that Coca-Cola had launched its “Bharau Khusi” Dashain campaign, offering travel vouchers. The campaign links consumer promotion with travel-related rewards, although the reviewed report did not disclose the total campaign budget or the value of the vouchers.
Marketing agencies, media firms and tourism businesses can explore opportunities in consumer promotions, digital campaigns and campaign measurement. HPC can support website infrastructure, digital strategy and marketing analytics; no confirmed standalone campaign price was disclosed.
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