Ziauddin is a dedicated medical doctor and public health expert with over 20 years of experience in clinical practice, health policy, and program management, specializing in tobacco control and health economics. Holding an MBBS and an MSc in Health Economics from the Karolinska Institute, he has led impactful initiatives as Director of the Tobacco Control Cell at the Ministry of National Health Services, Regulations, and Coordination in Pakistan and as Country Lead for Vital Strategies. As the founder and CEO of the ENDiT Foundation, he drive community-based solutions to address tobacco use and promote public health. His expertise spans national and international collaborations, policy development, and monitoring and evaluation in low- and middle-income settings. Passionate about advancing health equity, he combine strategic leadership with a global-local approach to deliver measurable outcomes in public health.