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Summary <p>Academic leader, researcher, and mentor with 15+ years of progressive experience in higher education, marketing research, and institutional development. Currently serving as Program Director for the MS Digital Marketing program and Head of the Executive Development Center at the University of Lahore, Hasnain is specialized in designing research-driven programs that bridge academia and industry.&nbsp;</p><p>Core Areas of Expertise: Consumer Behavior • Digital Marketing • Adoption Behavior • Strategic Branding • Higher Education Leadership • AACSB Accreditation&nbsp;</p><p>Career Highlights: Spearheaded the design and launch of Pakistan’s first research-oriented MS Digital Marketing program, integrating advanced analytics, live industry projects, and emerging digital innovations. Led AACSB accreditation initiatives, aligning academic policies and faculty development with international quality standards. Published in top-tier peer-reviewed journals and presented at leading international conferences on marketing and consumer psychology.&nbsp;</p><p>Mentored over 50 postgraduate students, guiding them toward impactful academic and industry careers. Hasnain is passionate about transforming marketing education into a future-ready discipline by combining cutting-edge research with actionable business insights, cultivating graduates who excel both in academia and the corporate world.</p>